The site is located on the land north of Market Square, at the entrance to Basildon Town Centre.
The Town Centre was originally built as an innovative ‘New Town’ in the 1960s but fell into decline in the 1980s when economic hardship hit manufacturing industries. This was exacerbated by little housing having been developed within the Town Centre itself, the transport network remaining heavily dependent on cars, and new purpose-built leisure and evening destinations being developed out-of-town, as an attractive alternative to the retail-focused Town Centre.
In May 2020, Basildon Council announced its exciting and ambitious vision to revitalise Basildon Town Centre, through the delivery of housing, retail and business opportunities, set out in the Draft Basildon Town Centre Masterplan.
The masterplan is designed to build on Basildon’s success as a strategic location for business, tech innovation, sustainable infrastructure and culture, which has already seen £30m invested into South Essex College’s new Centre for Digital Technologies at Market Square (adjacent to the site) and a new cinema and leisure development being built at East Square.